7 standards for excellence in market research

Excellence in the field of market research can be assured through the following seven standards:

1. Quality: Quality is often considered to be a mindset rather than simply a combination of systems and procedures. It should be integrated into every component of your business and corporate culture. Quality can be ensured through appropriate research design, research process, research execution, and product development processes.

2. Responsiveness: Your responsiveness depends on the speed of your market research processes. You should be able to design, analyze, execute and report the data to your clients with speed that is second to none – while ensuring that the quality standards are not compromised! The more responsive you are to the needs of your clients, the more time you will be able to save, which can in turn be used for addressing any challenges that you might face in the research process. Often responsiveness comes with you being responsible and accountable to your desired outcomes.

3. Flexibility: By being flexible, you will be able to ensure the lowest incident levels, design solutions that are a great enhancement compared to the current methods, adapt to the changing needs of the clients even during the project implementation phase, and deliver customized research solutions in the fast changing environment.

4. Critical thinking expertise: Problems that come up during market research are not homogeneous – you should be able to leverage on your research, process and business expertise and deliver the best research solution possible, through suitable problem solving and decision making processes that are complemented through a strong critical thinking expertise.

5. Innovation: You should always be on the look out for newer and better ways of addressing your clients’ research needs. Today businesses operate in a rapidly changing environment and that requires you to be innovative enough to come out with the latest and built-to-fit research solutions that are the best.

6. Dedication: A dedicated team which is willing and able to understand the clients’ needs so as to understand all the variables in the business context and accordingly deliver great results is essential for excellence in market research. Hand in hand with dedication is focus, commitment and perseverance in making things happen in their environment.

7. Process: Your market research process should focus on your clients’ business objectives and requirements and be adequate enough so as to address any contingencies that may arise due to changing business requirements.

If you look at these seven factors that are essential for excellence in market research, the fact becomes very evident – your people are the most critical component in the market research.

If you’ve stopped by, and listened and learned a little something, then my post has been successful. I invite you to visit my website www.gameplancoaching.com to make your day.

Here's what others have to say about how we've helped them through coaching.


Best wishes,
Karyne Ang

GAMEPLAN Moves for Your Executive Success

"Success is the progressive realization of a worthy goal or ideal."

Earl Nightingale

Phase I - The Gap Analysis

What have you missed out on last year/quarter?
What do you really want, and where do you want to be, this time next year?

Define your personal, and your company's:

- Purpose
- Mission
- Values
- Vision
- Goals

Where are you now and ideally, where do you want to be? Have a good look at the gap.

Get a grasp of the outcomes you want, how it looks to you, how it feels, what you are doing in that moment (of where you want to be), and who is with you at that time.


Your assets and liabilities
What areas created a win for you – you can repeat these success strategies
Where did you fail and what did you learn from it – you can amend these strategies.

You can work these through with a personal strategist in a G.R.E.A.T. Diagnostics session (for all new clients, your first session is complimentary as we show you the tools to help you assess your situation.)

Phase II - The Game Plan

Work with your leader or a coach to co-create a plan of action that will carry you to the outcomes and goals you desire.

- What can you do differently
- What new resources or skills do you need
- What can you create to make this happen
- How to use your existing resources differently
- Who do you need to be to make this work
- Who will you tell about this new commitment
- When you will implement them
- What your expectations are
- What the milestones are
- What is your review process
- How will you know when you have achieved your goal - what is the evidence procedure?


Phase III - The Excellence Game

Regular coaching sessions provide challenge, support, rigour and compassion while you implement your strategy.

Change can happen in an instance, and you can already begin leading and performing in new, more effective ways starting right now.

- Assess successes and feedback
- Review what's working and what isn't
- Expand possibilities and opportunities
- Learn and make course corrections
- Plan for change and decisions and commit to the decision.

Phase IV - The Champion

Track, review and celebrate your progress all the way to the goal. Know that you can achieve excellence and success easily and effortlessly when you commit to your success!

Has this blog site made a difference to you?

If you’ve stopped by, and listened and learned a little something, then my post has been successful. I invite you to visit my website www.gameplancoaching.com to make your day.

Here's what others have to say about how we've helped them through coaching.

Best wishes,

Karyne